When you visit Borderland Festival be sure to BYOBottle so you can #ROCKNREFILL at free fan water stations sponsored by BlueCross BlueShield all weekend long! Fans are encouraged to bring an empty reusable bottle (no glass please) to the show or pick up a limited edition Borderland Festival/Reverb water bottle for a $15. All proceeds will go to support Buffalo Niagara Waterkeeper and local sustainability efforts.

#ROCKNREFILL is a partnership between REVERB.org and Nalgene USA that was created to reduce single-use waste at live music events and raise funds for the work of non-profit organizations across the country. Since the program began in 2013, #ROCKNREFILL has eliminated the use of over 2.75 Million single-use plastic bottles and raised over $1.8 Million for 100+ nonprofit organizations.

Music moves us—moves us to feel, moves us to care, moves us to action. Musicians have an unparalleled ability to bring huge numbers of people together both physically and emotionally.
REVERB harnesses this power to inspire millions of music lovers and music makers to take part in tackling today’s most pressing environmental and social issues. Uniting around the music we love, tackling the environmental and social issues we face, REVERB is a 501c3 nonprofit dedicated to empowering millions of individuals to take action toward a better future for people and the planet.

REVERB works closely with some of today’s biggest artists and events including Dave Matthews Band, Mumford and Sons, Shawn Mendes, P!nk and many more to green live music events while engaging fans face-to-face at shows to take environmental and social action. REVERB creates and executes comprehensive programs to reduce concert and tour footprints from eliminating single-use water bottles to coordinating local farm food to fueling sustainable biodiesel in tour buses to composting and donating food waste and much more. You can learn more or sign up to volunteer at one of your favorite artist’s shows by visiting REVERB.org